Keyword summary
7% 1 analyzed article/video 368 analyzed words
BS Summary: These Scarborough results contain 11 faulty reasoning types, including Appeal to Authority , Confirmation Bias , and Framing Effect , with Appeal to Emotion as the most egregious example at 6.1% saturation with 90 hits . Analysis detected 438 faulty-reasoning hits from 1,472 analyzed words across 1 article, generating a BS Score of 2.7% and a BS Rank of 57% (23,189 of 53,985 keywords). This Scarborough is worse (more manipulative) than 57.00% of the peer group. Scarborough
Keyword details
Total words: 1,472
Article count: 1
Authors
Ranking context Position among analyzed keywords
57% percentile 0 25 50 75 100 57.0% percentile 2.7% BS Score1 analyzed articles1.5K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 3.1% 3.1% Negativity Bias Sitewide 19.2% Keyword 3.1% 3.1% Appeal to Emotion Sitewide 15.9% Keyword 6.1% 6.1% Appeal to Authority Sitewide 11.1% Keyword 3.1% 3.1% Availability Heuristic Sitewide 9.1% Keyword 1.7% 1.7% Optimism Bias Sitewide 6.0% Keyword 1.1% 1.1% Confirmation Bias Sitewide 7.5% Keyword 3.1% 3.1% Biased Writer Voice Sitewide 5.3% Keyword 0.9% 0.9% Straw Man Sitewide 0.9% Keyword 3.1% 3.1% Self-Serving Bias Sitewide 3.7% Keyword 1.6% 1.6% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 3.1%, sitewide 26.9% Negativity Bias: Keyword 3.1%, sitewide 19.2% Appeal to Emotion: Keyword 6.1%, sitewide 15.9% Appeal to Authority: Keyword 3.1%, sitewide 11.1% Availability Heuristic: Keyword 1.7%, sitewide 9.1% Confirmation Bias: Keyword 3.1%, sitewide 7.5% Optimism Bias: Keyword 1.1%, sitewide 6.0% Biased Writer Voice: Keyword 0.9%, sitewide 5.3% Self-Serving Bias: Keyword 1.6%, sitewide 3.7% Straw Man: Keyword 3.1%, sitewide 0.9% Unattributed Quote: Keyword 3.1%, sitewide 1.1% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst