Keyword summary
97% 1 analyzed article/video 472 analyzed words
BS Summary: These Portland Mercury results contain 17 faulty reasoning types, including Biased Writer Voice , Appeal to Emotion , and Indoctrination , with Attempt to Sell a Product or Service as the most egregious example at 44.5% saturation with 840 hits . Analysis detected 2,454 faulty-reasoning hits from 1,888 analyzed words across 1 article, generating a BS Score of 7.6% and a BS Rank of 94% (3,506 of 56,470 keywords). This Portland Mercury is worse (more manipulative) than 93.80% of the peer group. Portland Mercury
Keyword details
Total words: 1,888
Article count: 1
Authors
Ranking context Position among analyzed keywords
94% percentile 0 25 50 75 100 93.8% percentile 7.6% BS Score1 analyzed articles1.9K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Attempt to Sell a Product… Sitewide 0.5% Keyword 44.5% 44.5% Framing Effect Sitewide 26.9% Keyword 3.1% 3.1% Biased Writer Voice Sitewide 5.3% Keyword 22.5% 22.5% Indoctrination Sitewide 0.0% Keyword 9.8% 9.8% Availability Heuristic Sitewide 9.1% Keyword 1.5% 1.5% Hasty Generalization Sitewide 8.1% Keyword 1.6% 1.6% Appeal to Authority Sitewide 11.1% Keyword 5.5% 5.5% Anchoring Bias Sitewide 4.0% Keyword 0.4% 0.4% Halo Effect Sitewide 6.7% Keyword 3.8% 3.8% Pessimism Bias Sitewide 1.9% Keyword 0.1% 0.1% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Attempt to Sell a Product or Service: Keyword 44.5%, sitewide 0.5% Framing Effect: Keyword 3.1%, sitewide 26.9% Biased Writer Voice: Keyword 22.5%, sitewide 5.3% Appeal to Emotion: Keyword 17.4%, sitewide 15.9% Appeal to Authority: Keyword 5.5%, sitewide 11.1% Indoctrination: Keyword 9.8%, sitewide 0.0% Availability Heuristic: Keyword 1.5%, sitewide 9.1% Hasty Generalization: Keyword 1.6%, sitewide 8.1% Optimism Bias: Keyword 7.3%, sitewide 6.0% In-Group Bias: Keyword 6.0%, sitewide 6.9% Halo Effect: Keyword 3.8%, sitewide 6.7% Anchoring Bias: Keyword 0.4%, sitewide 4.0% Bandwagon: Keyword 3.4%, sitewide 2.2% Loss Aversion: Keyword 2.0%, sitewide 2.5% Status Quo Bias: Keyword 0.8%, sitewide 2.2% Pessimism Bias: Keyword 0.1%, sitewide 1.9% Burden of Proof: Keyword 0.3%, sitewide 0.4% Attempt to Sell a Product or Service Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst