Keyword summary
75% 1 analyzed article/video 911 analyzed words
BS Summary: These Personal Brand results contain 36 faulty reasoning types, including Negativity Bias , Availability Heuristic , and Hasty Generalization , with Indoctrination as the most egregious example at 19.5% saturation with 532 hits . Analysis detected 2,759 faulty-reasoning hits from 2,733 analyzed words across 1 article, generating a BS Score of 2.8% and a BS Rank of 49% (19,381 of 37,536 keywords). This Personal Brand is better (less manipulative) than 51.60% of the peer group. Personal Brand
Keyword details
Total words: 2,733
Article count: 1
Authors
Ranking context Position among analyzed keywords
48% percentile 0 25 50 75 100 48.4% percentile 2.8% BS Score1 analyzed articles2.7K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 1.1% 1.1% Indoctrination Sitewide 0.0% Keyword 19.5% 19.5% Appeal to Emotion Sitewide 15.9% Keyword 2.0% 2.0% Negativity Bias Sitewide 19.2% Keyword 11.7% 11.7% Confirmation Bias Sitewide 7.5% Keyword 0.8% 0.8% In-Group Bias Sitewide 6.9% Keyword 0.6% 0.6% Appeal to Authority Sitewide 11.1% Keyword 5.7% 5.7% Anecdotal Sitewide 5.2% Keyword 0.6% 0.6% Optimism Bias Sitewide 6.0% Keyword 2.6% 2.6% Hasty Generalization Sitewide 8.1% Keyword 6.0% 6.0% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 1.1%, sitewide 26.9% Indoctrination: Keyword 19.5%, sitewide 0.0% Negativity Bias: Keyword 11.7%, sitewide 19.2% Appeal to Emotion: Keyword 2.0%, sitewide 15.9% Appeal to Authority: Keyword 5.7%, sitewide 11.1% Availability Heuristic: Keyword 9.2%, sitewide 9.1% Hasty Generalization: Keyword 6.0%, sitewide 8.1% Confirmation Bias: Keyword 0.8%, sitewide 7.5% In-Group Bias: Keyword 0.6%, sitewide 6.9% Optimism Bias: Keyword 2.6%, sitewide 6.0% Biased Writer Voice: Keyword 4.7%, sitewide 5.3% Anecdotal: Keyword 0.6%, sitewide 5.2% Overconfidence Bias: Keyword 3.7%, sitewide 4.6% Post Hoc (False Cause): Keyword 4.3%, sitewide 3.3% Self-Serving Bias: Keyword 2.4%, sitewide 3.7% Loss Aversion: Keyword 3.3%, sitewide 2.5% Pessimism Bias: Keyword 3.0%, sitewide 1.9% Fundamental Attribution Error: Keyword 1.0%, sitewide 2.7% Recency Bias: Keyword 0.7%, sitewide 2.7% Ambiguity (Equivocation): Keyword 2.6%, sitewide 0.8% Unattributed Quote: Keyword 2.4%, sitewide 1.1% Bandwagon: Keyword 0.4%, sitewide 2.2% Status Quo Bias: Keyword 1.4%, sitewide 2.2% Representativeness Heuristic: Keyword 1.5%, sitewide 1.9% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst