Keyword summary
0% 1 analyzed article/video 1,684 analyzed words
BS Summary: These Norwich results contain 31 faulty reasoning types, including Appeal to Emotion , Halo Effect , and Attempt to Sell a Product or Service , with Biased Writer Voice as the most egregious example at 37.6% saturation with 2,533 hits . Analysis detected 8,921 faulty-reasoning hits from 6,736 analyzed words across 1 article, generating a BS Score of 4.3% and a BS Rank of 74% (9,878 of 37,536 keywords). This Norwich is worse (more manipulative) than 73.70% of the peer group. Norwich
Keyword details
Total words: 6,736
Article count: 1
Authors
Ranking context Position among analyzed keywords
74% percentile 0 25 50 75 100 73.7% percentile 4.3% BS Score1 analyzed articles6.7K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Biased Writer Voice Sitewide 5.3% Keyword 37.6% 37.6% Framing Effect Sitewide 26.9% Keyword 1.5% 1.5% Negativity Bias Sitewide 19.2% Keyword 1.6% 1.6% Attempt to Sell a Product… Sitewide 0.5% Keyword 11.4% 11.4% Halo Effect Sitewide 6.7% Keyword 16.6% 16.6% Confirmation Bias Sitewide 7.5% Keyword 0.9% 0.9% Availability Heuristic Sitewide 9.1% Keyword 3.3% 3.3% Appeal to Authority Sitewide 11.1% Keyword 5.9% 5.9% Optimism Bias Sitewide 6.0% Keyword 11.1% 11.1% Anecdotal Sitewide 5.2% Keyword 1.6% 1.6% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Biased Writer Voice: Keyword 37.6%, sitewide 5.3% Framing Effect: Keyword 1.5%, sitewide 26.9% Negativity Bias: Keyword 1.6%, sitewide 19.2% Appeal to Emotion: Keyword 17.3%, sitewide 15.9% Halo Effect: Keyword 16.6%, sitewide 6.7% Attempt to Sell a Product or Service: Keyword 11.4%, sitewide 0.5% Optimism Bias: Keyword 11.1%, sitewide 6.0% Appeal to Authority: Keyword 5.9%, sitewide 11.1% Availability Heuristic: Keyword 3.3%, sitewide 9.1% Hasty Generalization: Keyword 5.8%, sitewide 8.1% Confirmation Bias: Keyword 0.9%, sitewide 7.5% Overconfidence Bias: Keyword 6.1%, sitewide 4.6% Anecdotal: Keyword 1.6%, sitewide 5.2% Self-Serving Bias: Keyword 0.5%, sitewide 3.7% Post Hoc (False Cause): Keyword 0.4%, sitewide 3.3% Recency Bias: Keyword 1.7%, sitewide 2.7% Bandwagon: Keyword 0.4%, sitewide 2.2% Ad Hominem: Keyword 0.3%, sitewide 2.2% Representativeness Heuristic: Keyword 0.5%, sitewide 1.9% Begging the Question: Keyword 0.9%, sitewide 1.7% Ambiguity (Equivocation): Keyword 1.5%, sitewide 0.8% Unattributed Quote: Keyword 1.4%, sitewide 1.1% Hindsight Bias: Keyword 0.2%, sitewide 1.4% Primacy Effect: Keyword 0.6%, sitewide 0.9% Biased Writer Voice Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst