Keyword summary
78% 1 analyzed article/video 364 analyzed words
BS Summary: These North Memorial results contain 19 faulty reasoning types, including Optimism Bias , Biased Writer Voice , and Loss Aversion , with Framing Effect as the most egregious example at 9.7% saturation with 106 hits . Analysis detected 799 faulty-reasoning hits from 1,092 analyzed words across 1 article, generating a BS Score of 3.9% and a BS Rank of 69% (11,104 of 34,788 keywords). This North Memorial is worse (more manipulative) than 68.10% of the peer group. North Memorial
Keyword details
Total words: 1,092
Article count: 1
Authors
Ranking context Position among analyzed keywords
68% percentile 0 25 50 75 100 68.1% percentile 3.9% BS Score1 analyzed articles1.1K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 9.7% 9.7% Negativity Bias Sitewide 19.2% Keyword 5.0% 5.0% Appeal to Emotion Sitewide 15.9% Keyword 4.5% 4.5% Appeal to Authority Sitewide 11.1% Keyword 3.7% 3.7% Confirmation Bias Sitewide 7.5% Keyword 1.4% 1.4% Halo Effect Sitewide 6.7% Keyword 1.8% 1.8% Availability Heuristic Sitewide 9.1% Keyword 5.4% 5.4% Attempt to Sell a Product… Sitewide 0.5% Keyword 4.0% 4.0% Loss Aversion Sitewide 2.5% Keyword 5.7% 5.7% Middle Ground Sitewide 0.1% Keyword 2.9% 2.9% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 9.7%, sitewide 26.9% Negativity Bias: Keyword 5.0%, sitewide 19.2% Appeal to Emotion: Keyword 4.5%, sitewide 15.9% Appeal to Authority: Keyword 3.7%, sitewide 11.1% Availability Heuristic: Keyword 5.4%, sitewide 9.1% Optimism Bias: Keyword 8.6%, sitewide 6.0% Biased Writer Voice: Keyword 7.7%, sitewide 5.3% Confirmation Bias: Keyword 1.4%, sitewide 7.5% Halo Effect: Keyword 1.8%, sitewide 6.7% Loss Aversion: Keyword 5.7%, sitewide 2.5% Anecdotal: Keyword 4.8%, sitewide 5.2% Attempt to Sell a Product or Service: Keyword 4.0%, sitewide 0.5% Self-Serving Bias: Keyword 2.8%, sitewide 3.7% Middle Ground: Keyword 2.9%, sitewide 0.1% Sunk Cost Effect: Keyword 2.0%, sitewide 0.3% Pessimism Bias: Keyword 0.3%, sitewide 1.9% Ambiguity (Equivocation): Keyword 1.4%, sitewide 0.8% Unattributed Quote: Keyword 0.8%, sitewide 1.1% Personal Incredulity: Keyword 0.6%, sitewide 0.2% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst