Keyword summary
59% 1 analyzed article/video 482 analyzed words
BS Summary: These Naperville results contain 22 faulty reasoning types, including Optimism Bias , Post Hoc (False Cause) , and Unattributed Quote , with Halo Effect as the most egregious example at 14.1% saturation with 272 hits . Analysis detected 1,251 faulty-reasoning hits from 1,928 analyzed words across 1 article, generating a BS Score of 2.9% and a BS Rank of 63% (20,357 of 54,721 keywords). This Naperville is worse (more manipulative) than 62.80% of the peer group. Naperville
Keyword details
Total words: 1,928
Article count: 1
Authors
Ranking context Position among analyzed keywords
63% percentile 0 25 50 75 100 62.8% percentile 2.9% BS Score1 analyzed articles1.9K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 2.7% 2.7% Appeal to Emotion Sitewide 15.9% Keyword 1.4% 1.4% Appeal to Authority Sitewide 11.1% Keyword 2.1% 2.1% Halo Effect Sitewide 6.7% Keyword 14.1% 14.1% Availability Heuristic Sitewide 9.1% Keyword 1.9% 1.9% Confirmation Bias Sitewide 7.5% Keyword 0.9% 0.9% Biased Writer Voice Sitewide 5.3% Keyword 0.9% 0.9% Unattributed Quote Sitewide 1.1% Keyword 5.2% 5.2% Overconfidence Bias Sitewide 4.6% Keyword 0.6% 0.6% Hasty Generalization Sitewide 8.1% Keyword 4.5% 4.5% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 2.7%, sitewide 26.9% Appeal to Emotion: Keyword 1.4%, sitewide 15.9% Halo Effect: Keyword 14.1%, sitewide 6.7% Appeal to Authority: Keyword 2.1%, sitewide 11.1% Availability Heuristic: Keyword 1.9%, sitewide 9.1% Hasty Generalization: Keyword 4.5%, sitewide 8.1% Confirmation Bias: Keyword 0.9%, sitewide 7.5% Optimism Bias: Keyword 6.6%, sitewide 6.0% Post Hoc (False Cause): Keyword 5.5%, sitewide 3.3% Biased Writer Voice: Keyword 0.9%, sitewide 5.3% Anecdotal: Keyword 3.6%, sitewide 5.2% Unattributed Quote: Keyword 5.2%, sitewide 1.1% Overconfidence Bias: Keyword 0.6%, sitewide 4.6% Self-Serving Bias: Keyword 1.2%, sitewide 3.7% Representativeness Heuristic: Keyword 3.4%, sitewide 1.9% Fundamental Attribution Error: Keyword 1.0%, sitewide 2.7% Recency Bias: Keyword 0.6%, sitewide 2.7% Sunk Cost Effect: Keyword 2.5%, sitewide 0.3% Quote-first Misdirection: Keyword 2.3%, sitewide 0.0% Hindsight Bias: Keyword 1.8%, sitewide 1.4% Red Herring: Keyword 1.3%, sitewide 0.7% Ambiguity (Equivocation): Keyword 0.6%, sitewide 0.8% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst