Keyword summary
68% 1 analyzed article/video 150 analyzed words
BS Summary: These Lookout Local results contain 11 faulty reasoning types, including Attempt to Sell a Product or Service , Halo Effect , and Optimism Bias , with Biased Writer Voice as the most egregious example at 30% saturation with 180 hits . Analysis detected 778 faulty-reasoning hits from 600 analyzed words across 1 article, generating a BS Score of 11.8% and a BS Rank of 98% (1,447 of 59,653 keywords). This Lookout Local is worse (more manipulative) than 97.60% of the peer group. Lookout Local
Keyword details
Total words: 600
Article count: 1
Authors
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Ranking context Position among analyzed keywords
98% percentile 0 25 50 75 100 97.6% percentile 11.8% BS Score1 analyzed articles600 analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Attempt to Sell a Product… Sitewide 0.5% Keyword 29.0% 29.0% Biased Writer Voice Sitewide 5.3% Keyword 30.0% 30.0% Framing Effect Sitewide 26.9% Keyword 6.3% 6.3% Appeal to Emotion Sitewide 15.9% Keyword 4.3% 4.3% Halo Effect Sitewide 6.7% Keyword 17.5% 17.5% Optimism Bias Sitewide 6.0% Keyword 16.7% 16.7% Begging the Question Sitewide 1.7% Keyword 8.3% 8.3% Hasty Generalization Sitewide 8.1% Keyword 3.0% 3.0% Appeal to Authority Sitewide 11.1% Keyword 6.0% 6.0% Indoctrination Sitewide 0.0% Keyword 4.3% 4.3% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Biased Writer Voice: Keyword 30.0%, sitewide 5.3% Attempt to Sell a Product or Service: Keyword 29.0%, sitewide 0.5% Framing Effect: Keyword 6.3%, sitewide 26.9% Halo Effect: Keyword 17.5%, sitewide 6.7% Optimism Bias: Keyword 16.7%, sitewide 6.0% Appeal to Emotion: Keyword 4.3%, sitewide 15.9% Appeal to Authority: Keyword 6.0%, sitewide 11.1% Begging the Question: Keyword 8.3%, sitewide 1.7% Hasty Generalization: Keyword 3.0%, sitewide 8.1% Confirmation Bias: Keyword 4.2%, sitewide 7.5% Indoctrination: Keyword 4.3%, sitewide 0.0% Biased Writer Voice Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst