Keyword summary
⁠0%1 analyzed article/video397 analyzed words
BS Summary: These Kpmg results contain 27 faulty reasoning types, including Framing Effect, Biased Writer Voice, and Optimism Bias, with Attempt to Sell a Product or Service as the most egregious example at 11.2% saturation with 178 hits. Analysis detected 1,485 faulty-reasoning hits from 1,588 analyzed words across 1 article, generating a BS Score of 3.5% and a BS Rank of ⁠63% (14,091 of 37,536 keywords). This Kpmg is worse (more manipulative) than 62.50% of the peer group.
Kpmg
Keyword ranking list
PercentileKeywordBS Score
⁠0%Lieutenant Governor1%
⁠0%Agriculture Commissioner1%
⁠0%Texas Supreme Court1%
⁠0%Tropic Care Of Florida1%
⁠0%Running Back1%
⁠63%Kpmg (selected)4%
⁠100%Rad Power Bikes60%
⁠100%Mike Lewis60%
⁠100%Joni Balter60%
⁠100%Lawrence O'donnell69%
⁠100%Bondi Beach Shooting70%
Keyword details
Total words: 1,588
Article count: 1
Authors

Ranking context

Position among analyzed keywords

63% percentile
025507510062.5% percentile
3.5% BS Score1 analyzed articles1.6K analyzed words

Reasoning profile

Selected profile versus the sitewide rate

KeywordSitewideShared scale 0–50%
0.0%10%20%30%40%50%Framing EffectSitewide 26.9%Keyword 7.9%7.9%Negativity BiasSitewide 19.2%Keyword 5.0%5.0%Appeal to EmotionSitewide 15.9%Keyword 4.4%4.4%Attempt to Sell a Product…Sitewide 0.5%Keyword 11.2%11.2%Appeal to AuthoritySitewide 11.1%Keyword 5.1%5.1%Confirmation BiasSitewide 7.5%Keyword 2.1%2.1%Hasty GeneralizationSitewide 8.1%Keyword 3.2%3.2%Availability HeuristicSitewide 9.1%Keyword 4.8%4.8%Ambiguity (Equivocation)Sitewide 0.8%Keyword 4.7%4.7%Halo EffectSitewide 6.7%Keyword 3.1%3.1%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%10%10%20%20%30%30%40%40%50%50%Framing Effect: Keyword 7.9%, sitewide 26.9%Negativity Bias: Keyword 5.0%, sitewide 19.2%Appeal to Emotion: Keyword 4.4%, sitewide 15.9%Attempt to Sell a Product or Service: Keyword 11.2%, sitewide 0.5%Appeal to Authority: Keyword 5.1%, sitewide 11.1%Availability Heuristic: Keyword 4.8%, sitewide 9.1%Hasty Generalization: Keyword 3.2%, sitewide 8.1%Confirmation Bias: Keyword 2.1%, sitewide 7.5%Halo Effect: Keyword 3.1%, sitewide 6.7%Optimism Bias: Keyword 5.8%, sitewide 6.0%Biased Writer Voice: Keyword 5.9%, sitewide 5.3%Ambiguity (Equivocation): Keyword 4.7%, sitewide 0.8%Overconfidence Bias: Keyword 2.6%, sitewide 4.6%Anchoring Bias: Keyword 2.0%, sitewide 4.0%Self-Serving Bias: Keyword 1.5%, sitewide 3.7%False Dilemma: Keyword 3.4%, sitewide 1.5%Post Hoc (False Cause): Keyword 3.0%, sitewide 3.3%Quote-first Misdirection: Keyword 2.8%, sitewide 0.0%Recency Bias: Keyword 2.1%, sitewide 2.7%Unattributed Quote: Keyword 2.2%, sitewide 1.1%Genetic Fallacy: Keyword 2.1%, sitewide 1.4%Straw Man: Keyword 2.1%, sitewide 0.9%Representativeness Heuristic: Keyword 1.6%, sitewide 1.9%Pessimism Bias: Keyword 1.0%, sitewide 1.9%Framing EffectSitewide rateKeyword rate

Analyzed articles and videos