Keyword summary
39% 2 analyzed articles/videos 988 analyzed words
BS Summary: These Kelly Ortberg results contain 25 faulty reasoning types, including Negativity Bias , Optimism Bias , and Pessimism Bias , with Appeal to Authority as the most egregious example at 5.5% saturation with 197 hits . Analysis detected 1,766 faulty-reasoning hits from 3,551 analyzed words across 2 articles, generating a BS Score of 2% and a BS Rank of 25% (27,071 of 35,675 keywords). This Kelly Ortberg is better (less manipulative) than 75.90% of the peer group. Kelly Ortberg
Keyword details
Total words: 3,551
Article count: 2
Authors
Ranking context Position among analyzed keywords
24% percentile 0 25 50 75 100 24.1% percentile 2.0% BS Score2 analyzed articles3.6K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 2.6% 2.6% Negativity Bias Sitewide 19.2% Keyword 4.9% 4.9% Appeal to Emotion Sitewide 15.9% Keyword 1.8% 1.8% Availability Heuristic Sitewide 9.1% Keyword 2.7% 2.7% In-Group Bias Sitewide 6.9% Keyword 1.0% 1.0% Appeal to Authority Sitewide 11.1% Keyword 5.5% 5.5% Biased Writer Voice Sitewide 5.3% Keyword 1.2% 1.2% Halo Effect Sitewide 6.7% Keyword 3.2% 3.2% Anchoring Bias Sitewide 4.0% Keyword 1.2% 1.2% Optimism Bias Sitewide 6.0% Keyword 4.0% 4.0% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 2.6%, sitewide 26.9% Negativity Bias: Keyword 4.9%, sitewide 19.2% Appeal to Emotion: Keyword 1.8%, sitewide 15.9% Appeal to Authority: Keyword 5.5%, sitewide 11.1% Availability Heuristic: Keyword 2.7%, sitewide 9.1% In-Group Bias: Keyword 1.0%, sitewide 6.9% Halo Effect: Keyword 3.2%, sitewide 6.7% Optimism Bias: Keyword 4.0%, sitewide 6.0% Biased Writer Voice: Keyword 1.2%, sitewide 5.3% Anchoring Bias: Keyword 1.2%, sitewide 4.0% Pessimism Bias: Keyword 3.8%, sitewide 1.9% Post Hoc (False Cause): Keyword 3.7%, sitewide 3.3% Self-Serving Bias: Keyword 2.5%, sitewide 3.7% Recency Bias: Keyword 1.9%, sitewide 2.7% Loss Aversion: Keyword 1.9%, sitewide 2.5% Status Quo Bias: Keyword 0.7%, sitewide 2.2% Representativeness Heuristic: Keyword 0.7%, sitewide 1.9% Red Herring: Keyword 1.8%, sitewide 0.7% Begging the Question: Keyword 0.2%, sitewide 1.7% Politically Right Leaning Bias: Keyword 1.4%, sitewide 1.4% Ambiguity (Equivocation): Keyword 1.1%, sitewide 0.8% Unattributed Quote: Keyword 0.3%, sitewide 1.1% Primacy Effect: Keyword 0.4%, sitewide 0.9% Attempt to Sell a Product or Service: Keyword 0.8%, sitewide 0.5% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst