Keyword summary
15% 1 analyzed article/video 674 analyzed words
BS Summary: These Heat Shield results contain 19 faulty reasoning types, including Biased Writer Voice , Appeal to Emotion , and Availability Heuristic , with Optimism Bias as the most egregious example at 14.9% saturation with 301 hits . Analysis detected 1,023 faulty-reasoning hits from 2,022 analyzed words across 1 article, generating a BS Score of 2.7% and a BS Rank of 45% (20,768 of 37,536 keywords). This Heat Shield is better (less manipulative) than 55.30% of the peer group. Heat Shield
Keyword details
Total words: 2,022
Article count: 1
Authors
Ranking context Position among analyzed keywords
45% percentile 0 25 50 75 100 44.7% percentile 2.7% BS Score1 analyzed articles2K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–25%
0.0% 5% 10% 15% 20% 25% Negativity Bias Sitewide 19.2% Keyword 1.7% 1.7% Appeal to Emotion Sitewide 15.9% Keyword 3.9% 3.9% Optimism Bias Sitewide 6.0% Keyword 14.9% 14.9% Appeal to Authority Sitewide 11.1% Keyword 2.9% 2.9% Availability Heuristic Sitewide 9.1% Keyword 3.2% 3.2% Confirmation Bias Sitewide 7.5% Keyword 2.2% 2.2% Halo Effect Sitewide 6.7% Keyword 1.4% 1.4% Biased Writer Voice Sitewide 5.3% Keyword 7.7% 7.7% Overconfidence Bias Sitewide 4.6% Keyword 2.4% 2.4% Status Quo Bias Sitewide 2.2% Keyword 0.3% 0.3% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 5% 5% 10% 10% 15% 15% 20% 20% 25% 25% Negativity Bias: Keyword 1.7%, sitewide 19.2% Appeal to Emotion: Keyword 3.9%, sitewide 15.9% Optimism Bias: Keyword 14.9%, sitewide 6.0% Appeal to Authority: Keyword 2.9%, sitewide 11.1% Availability Heuristic: Keyword 3.2%, sitewide 9.1% Biased Writer Voice: Keyword 7.7%, sitewide 5.3% Confirmation Bias: Keyword 2.2%, sitewide 7.5% Halo Effect: Keyword 1.4%, sitewide 6.7% Overconfidence Bias: Keyword 2.4%, sitewide 4.6% Self-Serving Bias: Keyword 2.3%, sitewide 3.7% Recency Bias: Keyword 1.2%, sitewide 2.7% Status Quo Bias: Keyword 0.3%, sitewide 2.2% Representativeness Heuristic: Keyword 1.2%, sitewide 1.9% Hindsight Bias: Keyword 0.9%, sitewide 1.4% Attempt to Sell a Product or Service: Keyword 1.3%, sitewide 0.5% Unattributed Quote: Keyword 0.8%, sitewide 1.1% Burden of Proof: Keyword 1.0%, sitewide 0.4% Primacy Effect: Keyword 0.9%, sitewide 0.9% Blind-Spot Bias: Keyword 0.4%, sitewide 0.2% Negativity Bias Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst