Keyword summary
28% 2 analyzed articles/videos 1,194 analyzed words
BS Summary: These Durham results contain 25 faulty reasoning types, including Optimism Bias , Appeal to Emotion , and Negativity Bias , with Anecdotal as the most egregious example at 6.5% saturation with 390 hits . Analysis detected 2,700 faulty-reasoning hits from 6,000 analyzed words across 2 articles, generating a BS Score of 1.8% and a BS Rank of 30% (38,795 of 55,217 keywords). This Durham is better (less manipulative) than 70.30% of the peer group. Durham
Keyword details
Total words: 6,000
Article count: 2
Authors
Ranking context Position among analyzed keywords
30% percentile 0 25 50 75 100 29.7% percentile 1.8% BS Score2 analyzed articles6K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 2.0% 2.0% Negativity Bias Sitewide 19.2% Keyword 3.3% 3.3% Appeal to Emotion Sitewide 15.9% Keyword 4.3% 4.3% Availability Heuristic Sitewide 9.1% Keyword 1.0% 1.0% Appeal to Authority Sitewide 11.1% Keyword 3.1% 3.1% In-Group Bias Sitewide 6.9% Keyword 0.4% 0.4% Hasty Generalization Sitewide 8.1% Keyword 2.1% 2.1% Confirmation Bias Sitewide 7.5% Keyword 2.0% 2.0% Halo Effect Sitewide 6.7% Keyword 2.3% 2.3% Anchoring Bias Sitewide 4.0% Keyword 0.2% 0.2% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 2.0%, sitewide 26.9% Negativity Bias: Keyword 3.3%, sitewide 19.2% Appeal to Emotion: Keyword 4.3%, sitewide 15.9% Appeal to Authority: Keyword 3.1%, sitewide 11.1% Availability Heuristic: Keyword 1.0%, sitewide 9.1% Hasty Generalization: Keyword 2.1%, sitewide 8.1% Confirmation Bias: Keyword 2.0%, sitewide 7.5% In-Group Bias: Keyword 0.4%, sitewide 6.9% Halo Effect: Keyword 2.3%, sitewide 6.7% Anecdotal: Keyword 6.5%, sitewide 5.2% Optimism Bias: Keyword 5.5%, sitewide 6.0% Anchoring Bias: Keyword 0.2%, sitewide 4.0% Self-Serving Bias: Keyword 1.3%, sitewide 3.7% Post Hoc (False Cause): Keyword 1.9%, sitewide 3.3% Attempt to Sell a Product or Service: Keyword 3.2%, sitewide 0.5% Recency Bias: Keyword 0.2%, sitewide 2.7% Status Quo Bias: Keyword 1.5%, sitewide 2.2% Representativeness Heuristic: Keyword 0.9%, sitewide 1.9% False Dilemma: Keyword 0.3%, sitewide 1.5% Unattributed Quote: Keyword 0.5%, sitewide 1.1% Primacy Effect: Keyword 0.4%, sitewide 0.9% Circular Reasoning: Keyword 0.7%, sitewide 0.1% Sunk Cost Effect: Keyword 0.7%, sitewide 0.3% Composition/Division: Keyword 0.4%, sitewide 0.2% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst