Keyword summary
0%1 analyzed article/video618 analyzed words
BS Summary: These Brand Strategy results contain 30 faulty reasoning types, including Indoctrination, False Dilemma, and Overconfidence Bias, with Hasty Generalization as the most egregious example at 23.9% saturation with 590 hits. Analysis detected 3,668 faulty-reasoning hits from 2,472 analyzed words across 1 article, generating a BS Score of 4.9% and a BS Rank of 80% (7,625 of 37,536 keywords). This Brand Strategy is worse (more manipulative) than 79.70% of the peer group.
Brand Strategy
Keyword ranking list
PercentileKeywordBS Score
0%Lieutenant Governor1%
0%Agriculture Commissioner1%
0%Texas Supreme Court1%
0%Tropic Care Of Florida1%
0%Running Back1%
80%Brand Strategy (selected)5%
100%Rad Power Bikes60%
100%Mike Lewis60%
100%Joni Balter60%
100%Lawrence O'donnell69%
100%Bondi Beach Shooting70%
Keyword details
Total words: 2,472
Article count: 1
Authors

Ranking context

Position among analyzed keywords

80% percentile
025507510079.7% percentile
4.9% BS Score1 analyzed articles2.5K analyzed words

Reasoning profile

Selected profile versus the sitewide rate

KeywordSitewideShared scale 0–50%
0.0%10%20%30%40%50%Framing EffectSitewide 26.9%Keyword 8.4%8.4%Hasty GeneralizationSitewide 8.1%Keyword 23.9%23.9%IndoctrinationSitewide 0.0%Keyword 13.5%13.5%Appeal to EmotionSitewide 15.9%Keyword 3.3%3.3%Negativity BiasSitewide 19.2%Keyword 8.3%8.3%False DilemmaSitewide 1.5%Keyword 11.2%11.2%Begging the QuestionSitewide 1.7%Keyword 9.3%9.3%Overconfidence BiasSitewide 4.6%Keyword 10.6%10.6%Halo EffectSitewide 6.7%Keyword 1.1%1.1%Biased Writer VoiceSitewide 5.3%Keyword 0.5%0.5%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%10%10%20%20%30%30%40%40%50%50%Framing Effect: Keyword 8.4%, sitewide 26.9%Hasty Generalization: Keyword 23.9%, sitewide 8.1%Negativity Bias: Keyword 8.3%, sitewide 19.2%Appeal to Emotion: Keyword 3.3%, sitewide 15.9%Indoctrination: Keyword 13.5%, sitewide 0.0%False Dilemma: Keyword 11.2%, sitewide 1.5%Appeal to Authority: Keyword 7.2%, sitewide 11.1%Overconfidence Bias: Keyword 10.6%, sitewide 4.6%Begging the Question: Keyword 9.3%, sitewide 1.7%Availability Heuristic: Keyword 6.4%, sitewide 9.1%Confirmation Bias: Keyword 9.1%, sitewide 7.5%Halo Effect: Keyword 1.1%, sitewide 6.7%Optimism Bias: Keyword 2.0%, sitewide 6.0%Biased Writer Voice: Keyword 0.5%, sitewide 5.3%Anecdotal: Keyword 3.6%, sitewide 5.2%Ambiguity (Equivocation): Keyword 4.7%, sitewide 0.8%Unattributed Quote: Keyword 4.2%, sitewide 1.1%Self-Serving Bias: Keyword 2.0%, sitewide 3.7%Status Quo Bias: Keyword 3.5%, sitewide 2.2%Post Hoc (False Cause): Keyword 1.0%, sitewide 3.3%Out-Group Homogeneity Bias: Keyword 0.4%, sitewide 3.1%Fundamental Attribution Error: Keyword 0.6%, sitewide 2.7%Pessimism Bias: Keyword 2.7%, sitewide 1.9%Recency Bias: Keyword 2.7%, sitewide 2.7%Framing EffectSitewide rateKeyword rate

Analyzed articles and videos