Keyword summary
0% 1 analyzed article/video 240 analyzed words
BS Summary: These Aetna results contain 19 faulty reasoning types, including Optimism Bias , Appeal to Emotion , and Status Quo Bias , with Framing Effect as the most egregious example at 43.3% saturation with 312 hits . Analysis detected 1,877 faulty-reasoning hits from 720 analyzed words across 1 article, generating a BS Score of 13.7% and a BS Rank of 98% (962 of 37,536 keywords). This Aetna is worse (more manipulative) than 97.40% of the peer group. Aetna
Keyword details
Total words: 720
Article count: 1
Authors
Ranking context Position among analyzed keywords
97% percentile 0 25 50 75 100 97.4% percentile 13.7% BS Score1 analyzed articles720 analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Keyword SitewideShared scale 0–50%
0.0% 10% 20% 30% 40% 50% Status Quo Bias Sitewide 2.2% Keyword 21.8% 21.8% Optimism Bias Sitewide 6.0% Keyword 25.6% 25.6% Framing Effect Sitewide 26.9% Keyword 43.3% 43.3% Self-Serving Bias Sitewide 3.7% Keyword 20.0% 20.0% Loss Aversion Sitewide 2.5% Keyword 13.9% 13.9% Appeal to Authority Sitewide 11.1% Keyword 21.7% 21.7% Recency Bias Sitewide 2.7% Keyword 12.8% 12.8% Pessimism Bias Sitewide 1.9% Keyword 10.4% 10.4% Appeal to Emotion Sitewide 15.9% Keyword 23.8% 23.8% Halo Effect Sitewide 6.7% Keyword 13.3% 13.3% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 43.3%, sitewide 26.9% Optimism Bias: Keyword 25.6%, sitewide 6.0% Appeal to Emotion: Keyword 23.8%, sitewide 15.9% Status Quo Bias: Keyword 21.8%, sitewide 2.2% Appeal to Authority: Keyword 21.7%, sitewide 11.1% Self-Serving Bias: Keyword 20.0%, sitewide 3.7% Negativity Bias: Keyword 13.9%, sitewide 19.2% Loss Aversion: Keyword 13.9%, sitewide 2.5% Halo Effect: Keyword 13.3%, sitewide 6.7% Recency Bias: Keyword 12.8%, sitewide 2.7% Pessimism Bias: Keyword 10.4%, sitewide 1.9% Availability Heuristic: Keyword 9.4%, sitewide 9.1% Hasty Generalization: Keyword 5.6%, sitewide 8.1% Slippery Slope: Keyword 6.9%, sitewide 1.7% Anecdotal: Keyword 6.7%, sitewide 5.2% Overconfidence Bias: Keyword 1.7%, sitewide 4.6% Anchoring Bias: Keyword 2.2%, sitewide 4.0% Ambiguity (Equivocation): Keyword 3.9%, sitewide 0.8% Primacy Effect: Keyword 3.9%, sitewide 0.9% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst