BBC0%

A new history of the US In 100 objects 59%

By Roman Mars0%

5/19/2026, 8:00:00 AM

BS Summary: This article contains 23 faulty reasoning types, including Attempt to Sell a Product or Service, Appeal to Emotion, and Framing Effect, with Biased Writer Voice as the most egregious example at 51% saturation with 369 hits. Analysis detected 2,112 faulty-reasoning hits from 724 analyzed words, generating a BS Score of 55.5% and a BS Rank of 59% (9,006 of 21,887 articles). This article is worse (more manipulative) than 58.90% of the article peer group.

From a single gold coin's journey through the centuries, to an ingenious screw that changed engineering, the extraordinary stories behind 100 of the most significant and intriguing artefacts in US history will be explored in a new podcast launching today. 
In 2010, A History of the World in 100 Objects premiered on BBC Radio 4 and podcast platforms worldwide. 
It was a landmark audio series examining huge swathes of the Anthropocene through 100 artefacts, and I loved it. 
I was just getting started with 99% Invisible, my own attempt to tell the invisible stories behind the material world, and here was this enormous BBC series doing something I recognised immediately: finding the whole of human experience inside a single object that could often be held in the palm of a hand. 
We'll spin some rip-roaring yarns that will celebrate all the things the US does best 
And those objects from the first series were indeed handled! 
Host and curator of the British Museum, Neil MacGregor just couldn't help touching everything! 
He would brilliantly narrate thousands of years of history whilst turning over priceless objects in his fingers. 
What a pro! 
What a delight! 
The series was successful beyond measure and is still talked about today. 
When the 250th anniversary of the signing of the Declaration of Independence was approaching, there was a notion that it was a perfect time to do an update and reimagining of the 100 Objects concept, but this time focusing on the history of the United States. 
As the BBC Studios team were developing potential stories, they kept discovering that my podcast 99% Invisible had already produced an episode about it. 
As that happened again and again, the idea of a collaboration became undeniable. 
So they called me up. 
As a superfan of the BBC in general and the original series in particular, I jumped at the chance. 
From the beginning, we knew the new series was going to approach the episodes from a completely different angle. 
The new mandate is to select objects often not located in museums. 
An audio portrait 
We will paint an audio portrait of the US with objects that are overlooked, mundane, thrown away, or misunderstood. 
We will also ask our listeners to look through their attics and basements and propose their own stories that our team will help them turn into amazing radio (I still call it all radio). 
I'm so excited and proud of what you are about to hear. 
For the next 100 weeks, 99% Invisible and BBC Studios will tell curious and engaging stories that will surprise and captivate you. 
New episodes of A History of the United States in 100 Objects are released every week. 
You can listen to it here. 
We'll spend one episode on an American screw that quietly retooled the machinery of the entire world. 
We'll follow a gold coin from the California gold rush to the bottom of the Atlantic and discover how it nearly brought down the entire American economy. 
And yes, one episode is entirely about a ceramic dalmatian from the set of Wheel of Fortune. 
I promise it earns its place. 
More like this: 
 Eight of the best podcasts of 2026 so far 
 The US public's frenzy over Jackie ‘s possessions 
 The 'divine visions' prophesying the fall of the USSR 
We'll spin some rip-roaring yarns that will celebrate all the things the US does best. 
And even when the stories touch on tough and complex issues, our goal is for us to all have fun in the process of discovery together. 
Every sober account will have a little bit of drunk history. 
We have assembled an all-star cast of contributors; the best audio storytellers, historians and journalists working today. 
They're going to bring their whole personality and sharp perspective to the objects of their obsession to tell a new history of the United States. 
Join us! 
100 objects. 100 stories. 
A new history of the US hiding in plain sight. 
Thanks for listening, 
Roman Mars, Host and Curator 
-- 
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For more Culture stories from the BBC, follow us on Facebook and Instagram. 
Article reasoning-pattern comparisonThis article: 7.3%Roman Mars: 4.5%BBC: 3.0%Confirmation Bias7.3%This article: 0.0%Roman Mars: 0.0%BBC: 0.7%Anchoring Bias0.0%This article: 9.7%Roman Mars: 2.9%BBC: 3.1%Availability Heuristic9.7%This article: 0.0%Roman Mars: 0.0%BBC: 1.4%Representativeness Heuristic0.0%This article: 0.0%Roman Mars: 0.0%BBC: 1.1%Hindsight Bias0.0%This article: 6.4%Roman Mars: 4.1%BBC: 2.0%Overconfidence Bias6.4%This article: 18.2%Roman Mars: 5.8%BBC: 4.7%Framing Effect18.2%This article: 4.0%Roman Mars: 1.0%BBC: 0.3%Loss Aversion4.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.6%Status Quo Bias0.0%This article: 3.3%Roman Mars: 0.8%BBC: 0.2%Sunk Cost Effect3.3%This article: 17.5%Roman Mars: 4.8%BBC: 3.6%Optimism Bias17.5%This article: 0.0%Roman Mars: 0.0%BBC: 0.9%Pessimism Bias0.0%This article: 1.2%Roman Mars: 0.3%BBC: 4.4%Negativity Bias1.2%This article: 14.2%Roman Mars: 4.2%BBC: 0.7%Self-Serving Bias14.2%This article: 3.5%Roman Mars: 0.9%BBC: 0.6%Fundamental Attribution Error3.5%This article: 0.0%Roman Mars: 0.0%BBC: 0.1%Actor-Observer Bias0.0%This article: 0.0%Roman Mars: 2.7%BBC: 1.0%In-Group Bias0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.3%Out-Group Homogeneity Bias0.0%This article: 17.0%Roman Mars: 7.9%BBC: 4.6%Halo Effect17.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.1%Horn Effect0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.0%Dunning-Kruger Effect0.0%This article: 3.0%Roman Mars: 0.8%BBC: 1.1%Recency Bias3.0%This article: 7.3%Roman Mars: 1.8%BBC: 0.4%Primacy Effect7.3%This article: 0.0%Roman Mars: 0.0%BBC: 0.0%Blind-Spot Bias0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.2%Ad Hominem0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.1%Straw Man0.0%This article: 14.2%Roman Mars: 4.1%BBC: 5.5%Appeal to Authority14.2%This article: 0.0%Roman Mars: 0.0%BBC: 1.1%False Dilemma0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.4%Slippery Slope0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.1%Circular Reasoning0.0%This article: 2.3%Roman Mars: 7.1%BBC: 5.5%Hasty Generalization2.3%This article: 0.0%Roman Mars: 0.0%BBC: 0.1%Red Herring0.0%This article: 4.7%Roman Mars: 1.6%BBC: 0.7%Bandwagon4.7%This article: 32.2%Roman Mars: 8.0%BBC: 3.6%Appeal to Emotion32.2%This article: 9.0%Roman Mars: 2.2%BBC: 0.5%Begging the Question9.0%This article: 7.9%Roman Mars: 2.9%BBC: 3.2%Post Hoc (False Cause)7.9%This article: 0.0%Roman Mars: 0.0%BBC: 0.0%Tu Quoque0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.3%Burden of Proof0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.6%Appeal to Nature0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.4%Composition/Division0.0%This article: 6.9%Roman Mars: 1.7%BBC: 3.5%Anecdotal6.9%This article: 0.0%Roman Mars: 0.0%BBC: 0.1%No True Scotsman0.0%This article: 0.0%Roman Mars: 0.0%BBC: 1.6%Ambiguity (Equivocation)0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.1%Middle Ground0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.1%Personal Incredulity0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.1%Special Pleading0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.1%Genetic Fallacy0.0%This article: 0.0%Roman Mars: 0.0%BBC: 1.2%Unattributed Quote0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.5%Quote-first Misdirection0.0%This article: 51.0%Roman Mars: 25.8%BBC: 5.8%Biased Writer Voice51.0%This article: 9.1%Roman Mars: 2.3%BBC: 1.4%Indoctrination9.1%This article: 0.0%Roman Mars: 0.0%BBC: 0.1%Politically Left Leaning Bias0.0%This article: 0.0%Roman Mars: 0.0%BBC: 0.0%Politically Right Leaning Bias0.0%This article: 41.7%Roman Mars: 27.2%BBC: 3.3%Attempt to Sell a Product or S…41.7%

724 words analyzed.

Speakers

3speakers6.8%attributed speech675writer words
Voice mapSelect a segment to jump to its words
Writer's voice • 9 words • 0.0% coverageWriter's voice • 40 words • 100.0% coverageWriter's voice • 19 words • 0.0% coverageWriter's voice • 19 words • 100.0% coverageWriter's voice • 53 words • 100.0% coverageWriter's voice • 15 words • 100.0% coverageWriter's voice • 10 words • 100.0% coverageNeil MacGregor • 14 words • 100.0% coverageNeil MacGregor • 17 words • 100.0% coverageWriter's voice • 3 words • 100.0% coverageWriter's voice • 3 words • 100.0% coverageWriter's voice • 12 words • 100.0% coverageWriter's voice • 46 words • 0.0% coverageWriter's voice • 24 words • 0.0% coverageWriter's voice • 13 words • 100.0% coverageWriter's voice • 5 words • 0.0% coverageWriter's voice • 19 words • 100.0% coverageWriter's voice • 19 words • 100.0% coverageWriter's voice • 12 words • 0.0% coverageWriter's voice • 3 words • 0.0% coverageWriter's voice • 19 words • 100.0% coverageWriter's voice • 34 words • 100.0% coverageWriter's voice • 12 words • 100.0% coverageWriter's voice • 22 words • 100.0% coverageWriter's voice • 16 words • 0.0% coverageWriter's voice • 6 words • 100.0% coverageWriter's voice • 17 words • 100.0% coverageWriter's voice • 27 words • 100.0% coverageWriter's voice • 17 words • 100.0% coverageWriter's voice • 6 words • 100.0% coverageWriter's voice • 3 words • 100.0% coverageWriter's voice • 10 words • 100.0% coverageWriter's voice • 9 words • 100.0% coverageWriter's voice • 10 words • 100.0% coverageWriter's voice • 15 words • 100.0% coverageWriter's voice • 26 words • 100.0% coverageWriter's voice • 11 words • 100.0% coverageWriter's voice • 17 words • 100.0% coverageWriter's voice • 25 words • 100.0% coverageWriter's voice • 2 words • 100.0% coverageWriter's voice • 4 words • 100.0% coverageWriter's voice • 10 words • 100.0% coverageWriter's voice • 3 words • 0.0% coverageRoman Mars • 5 words • 0.0% coverageWriter's voice • 1 words • 0.0% coverageWriter's voice • 29 words • 100.0% coverageBBC • 13 words • 100.0% coverage
Selected voice

Neil MacGregor

100%flagged-word coverage
31 attributed words63% of attributed speech92% writer coverage
0%50.0%100.0%Biased Writer Voice+49.9 ptsWriter: 50.1%Neil MacGregor: 100.0%100.0%Attempt to Sell a Product -42.8 ptsWriter: 42.8%Neil MacGregor: 0.0%0.0%Indoctrination-9.8 ptsWriter: 9.8%Neil MacGregor: 0.0%0.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.