Gizmodo⁠57%

'Spider-Man: Brand New Day’ Is Projected to Have the Year's Biggest Opening ⁠66%

By Germain Lussier⁠43%

7/9/2026, 3:00:33 PM

BS Summary: This article contains 20 faulty reasoning types, including Optimism Bias, Attempt to Sell a Product or Service, and Anchoring Bias, with Biased Writer Voice as the most egregious example at 19.6% saturation with 93 hits. Analysis detected 731 faulty-reasoning hits from 474 analyzed words, generating a BS Score of 59.7% and a BS Rank of ⁠66% (7,586 of 21,887 articles). This article is worse (more manipulative) than 65.30% of the article peer group.

‘Spider-Man: Brand New Day’ Is Projected to Have the Year’s Biggest Opening 
Early tracking is out for the Tom Holland Marvel sequel, and it's very, very big. 
Published July 9, 2026, 6:00 pm ET 
Reading time 2 minutes 
Spider-Man holding the weight of box office expetations. 
© Sony 
Everyone in the world knows Spider-Man: Brand New Day is going to be a hit. 
It was destined to be a hit the second the last film, Spider-Man: No Way Home , ended. 
Ever since that moment, fans have been anxiously awaiting answers about what’s next for Peter Parker now that the whole world has forgotten him. 
The fans have not forgotten Tom Holland as Peter Parker, and on July 31, they’re going to turn out in droves . 
What no one in the world knows, however, is just how big a hit Brand New Day is going to be. 
Could it approach $2 billion like No Way Home ? 
Is half that, like the previous film Far From Home , more reasonable? 
Well, those answers have begun to emerge. 
Deadline reports that the first estimates on what Spider-Man: Brand New Day is going to gross have been released, and it’s tracking to open between $180 and $190 million. 
Now, of course, these are just industry estimates based on a number of factors: ticket presales, audience polling, social media, etc. 
That number could go down or, more likely, it will go up as the film’s marketing really begins to kick in over the next few weeks. 
But, for the sake of this article, let’s say it opens at $190 million. 
That would make it the second biggest Spider-Man opening ever (behind No Way Home ‘s $260 million) and the biggest opening of 2026 (ahead of Toy Story 5 ‘s $160 million). 
Which, honestly, feels about right. 
Brand New Day definitely has anticipation and buzz, but it doesn’t have those Tobey Maguire/Andrew Garfield rumors that helped bring No Way Home to such insane heights. 
If anything, the film’s plot and secrets are still so mysterious that it could probably use a little healthy speculation to get fans even more excited. 
Where do you think Spider-Man: Brand New Day will fall once it opens on July 31? 
Does this tracking seem accurate? 
Could it make more? 
Less? 
Let us know below. 
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Article reasoning-pattern comparisonThis article: 4.6%Germain Lussier: 2.2%Gizmodo: 4.1%Confirmation Bias4.6%This article: 14.3%Germain Lussier: 1.1%Gizmodo: 1.4%Anchoring Bias14.3%This article: 8.2%Germain Lussier: 3.3%Gizmodo: 3.1%Availability Heuristic8.2%This article: 0.0%Germain Lussier: 1.3%Gizmodo: 1.5%Representativeness Heuristic0.0%This article: 3.8%Germain Lussier: 0.4%Gizmodo: 0.7%Hindsight Bias3.8%This article: 4.4%Germain Lussier: 2.4%Gizmodo: 2.2%Overconfidence Bias4.4%This article: 5.1%Germain Lussier: 2.4%Gizmodo: 5.5%Framing Effect5.1%This article: 0.0%Germain Lussier: 0.6%Gizmodo: 0.5%Loss Aversion0.0%This article: 0.0%Germain Lussier: 0.2%Gizmodo: 0.4%Status Quo Bias0.0%This article: 0.0%Germain Lussier: 0.6%Gizmodo: 0.3%Sunk Cost Effect0.0%This article: 18.8%Germain Lussier: 4.7%Gizmodo: 3.9%Optimism Bias18.8%This article: 0.0%Germain Lussier: 0.8%Gizmodo: 2.1%Pessimism Bias0.0%This article: 7.4%Germain Lussier: 2.4%Gizmodo: 7.5%Negativity Bias7.4%This article: 0.0%Germain Lussier: 0.2%Gizmodo: 0.9%Self-Serving Bias0.0%This article: 0.0%Germain Lussier: 0.1%Gizmodo: 1.1%Fundamental Attribution Error0.0%This article: 0.0%Germain Lussier: 0.4%Gizmodo: 0.2%Actor-Observer Bias0.0%This article: 0.0%Germain Lussier: 0.9%Gizmodo: 0.9%In-Group Bias0.0%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 0.4%Out-Group Homogeneity Bias0.0%This article: 0.0%Germain Lussier: 7.8%Gizmodo: 2.9%Halo Effect0.0%This article: 0.0%Germain Lussier: 0.1%Gizmodo: 0.2%Horn Effect0.0%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 0.0%Dunning-Kruger Effect0.0%This article: 0.0%Germain Lussier: 1.2%Gizmodo: 1.6%Recency Bias0.0%This article: 0.0%Germain Lussier: 0.5%Gizmodo: 0.4%Primacy Effect0.0%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 0.1%Blind-Spot Bias0.0%This article: 0.0%Germain Lussier: 0.1%Gizmodo: 1.1%Ad Hominem0.0%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 0.2%Straw Man0.0%This article: 0.0%Germain Lussier: 2.0%Gizmodo: 4.3%Appeal to Authority0.0%This article: 4.4%Germain Lussier: 0.7%Gizmodo: 1.4%False Dilemma4.4%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 0.6%Slippery Slope0.0%This article: 0.0%Germain Lussier: 0.2%Gizmodo: 0.2%Circular Reasoning0.0%This article: 0.0%Germain Lussier: 3.8%Gizmodo: 5.3%Hasty Generalization0.0%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 0.3%Red Herring0.0%This article: 4.6%Germain Lussier: 1.2%Gizmodo: 0.9%Bandwagon4.6%This article: 10.5%Germain Lussier: 2.9%Gizmodo: 4.9%Appeal to Emotion10.5%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 1.0%Begging the Question0.0%This article: 9.5%Germain Lussier: 0.4%Gizmodo: 3.2%Post Hoc (False Cause)9.5%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 0.0%Tu Quoque0.0%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 0.5%Burden of Proof0.0%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 0.2%Appeal to Nature0.0%This article: 6.5%Germain Lussier: 0.2%Gizmodo: 0.3%Composition/Division6.5%This article: 1.1%Germain Lussier: 1.4%Gizmodo: 2.0%Anecdotal1.1%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 0.1%No True Scotsman0.0%This article: 1.1%Germain Lussier: 1.1%Gizmodo: 2.3%Ambiguity (Equivocation)1.1%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 0.0%Gambler’s Fallacy0.0%This article: 2.7%Germain Lussier: 0.4%Gizmodo: 0.1%Middle Ground2.7%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 0.2%Personal Incredulity0.0%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 0.1%Special Pleading0.0%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 0.1%Genetic Fallacy0.0%This article: 6.1%Germain Lussier: 5.1%Gizmodo: 4.6%Unattributed Quote6.1%This article: 0.0%Germain Lussier: 0.8%Gizmodo: 1.2%Quote-first Misdirection0.0%This article: 19.6%Germain Lussier: 8.1%Gizmodo: 13.5%Biased Writer Voice19.6%This article: 5.5%Germain Lussier: 0.9%Gizmodo: 1.6%Indoctrination5.5%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 1.3%Politically Left Leaning Bias0.0%This article: 0.0%Germain Lussier: 0.0%Gizmodo: 0.2%Politically Right Leaning Bias0.0%This article: 15.8%Germain Lussier: 7.0%Gizmodo: 3.4%Attempt to Sell a Product or S…15.8%

474 words analyzed.

Speakers

1speaker0.4%attributed speech472writer words
Voice mapSelect a segment to jump to its words
Writer's voice • 12 words • 0.0% coverageWriter's voice • 12 words • 0.0% coverageWriter's voice • 15 words • 0.0% coverageWriter's voice • 7 words • 0.0% coverageWriter's voice • 4 words • 0.0% coverageWriter's voice • 8 words • 0.0% coverageSony • 2 words • 0.0% coverageWriter's voice • 15 words • 0.0% coverageWriter's voice • 18 words • 0.0% coverageWriter's voice • 24 words • 100.0% coverageWriter's voice • 22 words • 100.0% coverageWriter's voice • 21 words • 0.0% coverageWriter's voice • 10 words • 0.0% coverageWriter's voice • 13 words • 0.0% coverageWriter's voice • 7 words • 100.0% coverageWriter's voice • 29 words • 100.0% coverageWriter's voice • 21 words • 100.0% coverageWriter's voice • 26 words • 0.0% coverageWriter's voice • 14 words • 100.0% coverageWriter's voice • 31 words • 0.0% coverageWriter's voice • 5 words • 100.0% coverageWriter's voice • 27 words • 0.0% coverageWriter's voice • 26 words • 100.0% coverageWriter's voice • 16 words • 0.0% coverageWriter's voice • 5 words • 0.0% coverageWriter's voice • 4 words • 0.0% coverageWriter's voice • 1 words • 0.0% coverageWriter's voice • 4 words • 100.0% coverageWriter's voice • 4 words • 100.0% coverageWriter's voice • 40 words • 100.0% coverageWriter's voice • 5 words • 100.0% coverageWriter's voice • 4 words • 0.0% coverageWriter's voice • 5 words • 100.0% coverageWriter's voice • 17 words • 100.0% coverage
Selected voice

Sony

0%flagged-word coverage
2 attributed words100% of attributed speech92% writer coverage
0%10.0%20.0%Biased Writer Voice-19.7 ptsWriter: 19.7%Sony: 0.0%0.0%Attempt to Sell a Product -15.9 ptsWriter: 15.9%Sony: 0.0%0.0%Unattributed Quote-6.1 ptsWriter: 6.1%Sony: 0.0%0.0%Indoctrination-5.5 ptsWriter: 5.5%Sony: 0.0%0.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.