Richmond officials break ground on 276-unit Diamond District apartment building 24%

By Graham Moomaw17%

7/29/2026, 12:14:51 PM

BS Summary: This article contains 16 faulty reasoning types, including Negativity Bias, Appeal to Emotion, and Hasty Generalization, with Optimism Bias as the most egregious example at 13.9% saturation with 113 hits. Analysis detected 681 faulty-reasoning hits from 813 analyzed words, generating a BS Score of 30.6% and a BS Rank of 24% (21,317 of 27,848 articles). This article is better (less manipulative) than 76.50% of the article peer group.

Work is officially underway on the first privately financed building in Richmond’s 67-acre Diamond District redevelopment project. 
On Wednesday morning, city officials were on hand for a groundbreaking ceremony for the construction of an apartment building named Dōma that will rise next to the new CarMax Park. 
The $80 million building, expected to be completed in 2028, will feature 276 market-rate units, a rooftop gym and pool, 4,000 square feet of retail and a 453-space parking garage. 
A rendering of the Dōma apartment complex, with CarMax Park in the background. 
(Thalhimer) Standing under a tent at the construction site, government officials and developers involved in the Diamond District celebrated the occasion as a sign of progress being made toward revitalization, despite headwinds the project has faced. 
“It'll be the kind of place that people want to live and work and spend time with, and that attracts more people to Richmond as they come to catch a ball game,” Mayor Danny Avula said, noting that Richmond was just ranked second on LinkedIn’s “Cities on the Rise” list . 
Other aspects of the Diamond District project include a workforce housing site, an 115,000-square-foot office building with the Hirschler law firm as an anchor tenant, a park, a children’s play area and other green space. 
A rendering of the Dōma apartment complex entrance. 
(Thalhimer) Speakers at the ceremony credited both city staffers and private-sector developers at Thalhimer Realty Partners and other firms for keeping the project moving forward. 
“This is not easy work. 
And it is not fast work. 
And anyone who told you it would be fast, they didn’t know what they were talking about,” said City Councilor Katherine Jordan (2nd District). 
“We are actually moving along at a steady, quick pace. 
When you think about all that this project has had to overcome, we have never lost the vision. 
We have continued. 
We have persevered.” 
Photo retrospective: The Diamond’s final season 
Photographer Ryan M. 
Kelly was on hand for the 40th and final season of baseball at The Diamond in Richmond, Virginia. 
A new stadium is being built in The Diamond’s parking lot, and will open next summer when the Richmond Flying Squirrels return. 
The challenges facing the Diamond District project, which began under former Mayor Levar Stoney and former Chief Administrative Officer Lincoln Saunders, have included disputes and breakups between groups involved in the private-sector development team that won the project from the city and complex negotiations with Virginia Commonwealth University over the sale of Sports Backers Stadium. 
More recently, the project has come under fire from Richmond Flying Squirrels owner Lou DiBella, who has had lawyers send the city a series of strongly worded letters alleging the project has drifted off track and demanding that the city treat the team’s business needs at CarMax Park more seriously. 
EDA offers partial access to CarMax Park entrance during WinterWorld; Squirrels owner blasts proposal as ‘wholly unacceptable’ 
“If this is how the duration of your tenancy at CarMax Park is going to proceed, then we have a long and arduous road ahead of us.” 
But Richmond now has a long-promised replacement for The Diamond, and this week’s ceremony was meant to signal that more new things are still to come. 
“There’s an old saying that it takes a village to raise a child,” said Sharon Ebert, the city’s deputy chief administrative officer for economic development. 
“And I would say that it takes a partnership to raise a village. 
And here we are today, about ready to really raise that village around you.” 
Council approves $14.7M loan to keep Diamond District project on track 
“I don’t love the idea of us using funds that are supposed to be for catastrophic and emergency purposes for something that we have known is coming for years now.” 
Ebert thanked Thalhimer’s Jason Guillot, who’s overseeing the private side of the Diamond District development. 
“You never raised a voice. 
You never got angry. 
You never walked out and slammed doors or put your fists on the table,” Ebert said. 
“It was always: How do we make this work?” 
Focusing on the details of the apartment building, Guillot explained that the name Dōma was “a play on the world domicile.” 
The apartments will have a wellness focus, he said, with “warm tones, hardwood floors, lush landscaping” and amenities like a sauna, cold plunge and a reflexology walk (a type of stone path meant to be walked on barefoot for health purposes). 
“With Dōma, our goal was to create a retreat from the noise, the grind, the hubbub of Scott’s Addition, this urban environment.” he said. 
About half the units in the building will be one-bedroom apartments, and about a third will be two bedrooms. 
The rest will be studios or a single bedroom plus a den. 
Contact Reporter Graham Moomaw at gmoomaw@richmonder.org 
Article reasoning-pattern comparisonThis article: 6.3%Graham Moomaw: 1.4%The Richmonder: 0.9%Confirmation Bias6.3%This article: 0.0%Graham Moomaw: 0.5%The Richmonder: 0.4%Anchoring Bias0.0%This article: 0.0%Graham Moomaw: 0.4%The Richmonder: 1.4%Availability Heuristic0.0%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.4%Representativeness Heuristic0.0%This article: 0.0%Graham Moomaw: 0.4%The Richmonder: 0.3%Hindsight Bias0.0%This article: 0.0%Graham Moomaw: 0.3%The Richmonder: 0.5%Overconfidence Bias0.0%This article: 3.0%Graham Moomaw: 2.7%The Richmonder: 2.2%Framing Effect3.0%This article: 3.7%Graham Moomaw: 1.1%The Richmonder: 0.5%Loss Aversion3.7%This article: 0.0%Graham Moomaw: 0.5%The Richmonder: 0.7%Status Quo Bias0.0%This article: 0.4%Graham Moomaw: 0.3%The Richmonder: 0.2%Sunk Cost Effect0.4%This article: 13.9%Graham Moomaw: 3.0%The Richmonder: 3.3%Optimism Bias13.9%This article: 0.4%Graham Moomaw: 0.4%The Richmonder: 0.3%Pessimism Bias0.4%This article: 12.9%Graham Moomaw: 3.7%The Richmonder: 1.9%Negativity Bias12.9%This article: 0.0%Graham Moomaw: 0.9%The Richmonder: 1.3%Self-Serving Bias0.0%This article: 0.0%Graham Moomaw: 0.3%The Richmonder: 0.2%Fundamental Attribution Error0.0%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.0%Actor-Observer Bias0.0%This article: 0.0%Graham Moomaw: 0.2%The Richmonder: 0.9%In-Group Bias0.0%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.1%Out-Group Homogeneity Bias0.0%This article: 3.7%Graham Moomaw: 2.0%The Richmonder: 2.9%Halo Effect3.7%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.0%Horn Effect0.0%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.0%Dunning-Kruger Effect0.0%This article: 0.0%Graham Moomaw: 0.3%The Richmonder: 0.3%Recency Bias0.0%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.1%Primacy Effect0.0%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.0%Blind-Spot Bias0.0%This article: 0.0%Graham Moomaw: 0.7%The Richmonder: 0.4%Ad Hominem0.0%This article: 0.0%Graham Moomaw: 0.5%The Richmonder: 0.2%Straw Man0.0%This article: 0.0%Graham Moomaw: 1.2%The Richmonder: 1.7%Appeal to Authority0.0%This article: 0.0%Graham Moomaw: 2.0%The Richmonder: 0.7%False Dilemma0.0%This article: 3.3%Graham Moomaw: 0.3%The Richmonder: 0.3%Slippery Slope3.3%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.1%Circular Reasoning0.0%This article: 6.8%Graham Moomaw: 1.2%The Richmonder: 1.1%Hasty Generalization6.8%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.0%Red Herring0.0%This article: 0.0%Graham Moomaw: 0.1%The Richmonder: 0.4%Bandwagon0.0%This article: 9.1%Graham Moomaw: 2.4%The Richmonder: 1.9%Appeal to Emotion9.1%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.0%Begging the Question0.0%This article: 6.3%Graham Moomaw: 1.1%The Richmonder: 1.0%Post Hoc (False Cause)6.3%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.0%Tu Quoque0.0%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.1%Burden of Proof0.0%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.1%Appeal to Nature0.0%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.2%Composition/Division0.0%This article: 0.0%Graham Moomaw: 0.2%The Richmonder: 1.5%Anecdotal0.0%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.0%No True Scotsman0.0%This article: 0.0%Graham Moomaw: 0.5%The Richmonder: 0.4%Ambiguity (Equivocation)0.0%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Graham Moomaw: 0.1%The Richmonder: 0.2%Middle Ground0.0%This article: 0.0%Graham Moomaw: 0.2%The Richmonder: 0.0%Personal Incredulity0.0%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.0%Special Pleading0.0%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.1%Genetic Fallacy0.0%This article: 5.0%Graham Moomaw: 1.6%The Richmonder: 0.7%Unattributed Quote5.0%This article: 0.0%Graham Moomaw: 0.5%The Richmonder: 0.4%Quote-first Misdirection0.0%This article: 4.4%Graham Moomaw: 0.5%The Richmonder: 1.3%Biased Writer Voice4.4%This article: 1.7%Graham Moomaw: 0.2%The Richmonder: 0.4%Indoctrination1.7%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.0%Politically Left Leaning Bias0.0%This article: 0.0%Graham Moomaw: 0.0%The Richmonder: 0.0%Politically Right Leaning Bias0.0%This article: 3.0%Graham Moomaw: 1.1%The Richmonder: 2.6%Attempt to Sell a Product or S…3.0%

813 words analyzed.

Speakers

5speakers46%attributed speech440writer words
Selected voice

Danny Avula

100%flagged-word coverage
51 attributed words14% of attributed speech36% writer coverage
0%5.0%10.0%Unattributed Quote-9.3 ptsWriter: 9.3%Danny Avula: 0.0%0.0%Biased Writer Voice-8.2 ptsWriter: 8.2%Danny Avula: 0.0%0.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.