Amazon considering Apprentice reboot starring Don Jr as potential host, report claims ⁠67%

By Katie Hawkinson⁠0%

4/29/2026, 9:30:43 PM

BS Summary: This article contains 14 faulty reasoning types, including Negativity Bias, Framing Effect, and Availability Heuristic, with Post Hoc (False Cause) as the most egregious example at 27.7% saturation with 129 hits. Analysis detected 515 faulty-reasoning hits from 465 analyzed words, generating a BS Score of 60.6% and a BS Rank of ⁠67% (7,281 of 21,887 articles). This article is worse (more manipulative) than 66.70% of the article peer group.

Amazon is considering rebooting The Apprentice and has discussed casting one of the president's sons as the host, according to a new report. 
The Apprentice, which originally aired on NBC from 2004 to 2017, was once hosted by President Donald Trump. 
Now, Amazon executives have internally discussed the possibility of the president's eldest son, Donald Trump Jr., hosting a potential reboot, according to the Wall Street Journal. 
Amazon founder Jeff Bezos appears to have grown closer to the president in recent years — and he was spotted attending the White House state dinner for King Charles and Queen Camilla on Tuesday evening. 
Amazon also donated to Trump's new White House ballroom project late last year. 
Talks surrounding the project are still in the early stages, and Amazon executives have not yet approached the Trump family about the project, The WSJ reports. 
If the project is green-lit, it could reportedly air on Amazon Prime Video. 
An Amazon spokesperson told The WSJ the show is not being actively developed and executives have not selected any possible hosts. 
“Since our acquisition of MGM, we have had preliminary internal discussions about what's next for ‘The Apprentice’ as a property,” the spokesperson said. 
The Independent has contacted Amazon and the Trump Organization for comment. 
While Trump was already a well-known New York businessman and real estate mogul, his role hosting The Apprentice — and his infamous “you're fired!” 
catchphrase — helped fuel his rise to fame in the 2000s. 
NBC ended its relationship with Trump in 2015, a decision which the network attributed to “derogatory statements” he made about immigrants. 
Trump went on to win the presidency a year later. 
This comes after Amazon acquired the Melania documentary, which followed first lady Melania Trump in the days leading up to her husband's second inauguration. 
Amazon reportedly paid $40 million to distribute the film. 
The documentary, which was received poorly by critics, premiered at the Kennedy Center in January after it was shown at a private White House screening. 
“I am deeply humbled to have been surrounded by an inspiring room of friends, family, and cultural iconoclasts at the White House last night. 
Each of these individuals each brought their unique vision to the world, making a lasting impression,” the first lady said in a statement following the White House screening. 
“Our personal stories endure time and serve as a reminder of our mutual obligation to one another. 
It was an honor to present my new film, MELANIA, ahead of its global launch,” she added. 
Bezos was asked last month if Amazon's involvement in the documentary was part of an effort to gain favor with the Trump administration — a suggestion which he denied, according to the newsletter Status. 
Article reasoning-pattern comparisonThis article: 4.9%Katie Hawkinson: 1.7%The Independent: 2.9%Confirmation Bias4.9%This article: 0.0%Katie Hawkinson: 0.1%The Independent: 0.7%Anchoring Bias0.0%This article: 9.5%Katie Hawkinson: 2.4%The Independent: 3.2%Availability Heuristic9.5%This article: 0.0%Katie Hawkinson: 0.3%The Independent: 0.9%Representativeness Heuristic0.0%This article: 2.2%Katie Hawkinson: 0.1%The Independent: 0.6%Hindsight Bias2.2%This article: 0.0%Katie Hawkinson: 3.5%The Independent: 2.3%Overconfidence Bias0.0%This article: 9.9%Katie Hawkinson: 5.5%The Independent: 8.2%Framing Effect9.9%This article: 0.0%Katie Hawkinson: 0.4%The Independent: 0.5%Loss Aversion0.0%This article: 0.0%Katie Hawkinson: 0.1%The Independent: 0.6%Status Quo Bias0.0%This article: 0.0%Katie Hawkinson: 0.2%The Independent: 0.2%Sunk Cost Effect0.0%This article: 2.8%Katie Hawkinson: 1.5%The Independent: 2.4%Optimism Bias2.8%This article: 0.0%Katie Hawkinson: 0.8%The Independent: 1.6%Pessimism Bias0.0%This article: 10.5%Katie Hawkinson: 7.8%The Independent: 12.2%Negativity Bias10.5%This article: 0.0%Katie Hawkinson: 2.6%The Independent: 2.5%Self-Serving Bias0.0%This article: 0.0%Katie Hawkinson: 0.4%The Independent: 1.2%Fundamental Attribution Error0.0%This article: 0.0%Katie Hawkinson: 0.0%The Independent: 0.3%Actor-Observer Bias0.0%This article: 0.0%Katie Hawkinson: 3.1%The Independent: 1.6%In-Group Bias0.0%This article: 0.0%Katie Hawkinson: 0.6%The Independent: 0.8%Out-Group Homogeneity Bias0.0%This article: 5.2%Katie Hawkinson: 4.2%The Independent: 2.2%Halo Effect5.2%This article: 0.0%Katie Hawkinson: 0.1%The Independent: 0.3%Horn Effect0.0%This article: 0.0%Katie Hawkinson: 0.0%The Independent: 0.0%Dunning-Kruger Effect0.0%This article: 0.0%Katie Hawkinson: 2.1%The Independent: 1.5%Recency Bias0.0%This article: 5.6%Katie Hawkinson: 0.3%The Independent: 0.4%Primacy Effect5.6%This article: 0.0%Katie Hawkinson: 0.0%The Independent: 0.0%Blind-Spot Bias0.0%This article: 0.0%Katie Hawkinson: 1.6%The Independent: 2.2%Ad Hominem0.0%This article: 0.0%Katie Hawkinson: 0.5%The Independent: 0.4%Straw Man0.0%This article: 5.6%Katie Hawkinson: 2.5%The Independent: 3.8%Appeal to Authority5.6%This article: 0.0%Katie Hawkinson: 0.9%The Independent: 1.4%False Dilemma0.0%This article: 0.0%Katie Hawkinson: 0.0%The Independent: 0.7%Slippery Slope0.0%This article: 0.0%Katie Hawkinson: 0.4%The Independent: 0.1%Circular Reasoning0.0%This article: 0.0%Katie Hawkinson: 2.0%The Independent: 4.1%Hasty Generalization0.0%This article: 0.0%Katie Hawkinson: 0.9%The Independent: 0.4%Red Herring0.0%This article: 0.0%Katie Hawkinson: 0.2%The Independent: 0.6%Bandwagon0.0%This article: 0.0%Katie Hawkinson: 4.0%The Independent: 6.5%Appeal to Emotion0.0%This article: 0.0%Katie Hawkinson: 0.5%The Independent: 0.9%Begging the Question0.0%This article: 27.7%Katie Hawkinson: 1.5%The Independent: 2.7%Post Hoc (False Cause)27.7%This article: 0.0%Katie Hawkinson: 0.8%The Independent: 0.3%Tu Quoque0.0%This article: 7.3%Katie Hawkinson: 0.8%The Independent: 0.7%Burden of Proof7.3%This article: 0.0%Katie Hawkinson: 0.0%The Independent: 0.1%Appeal to Nature0.0%This article: 0.0%Katie Hawkinson: 0.1%The Independent: 0.2%Composition/Division0.0%This article: 0.0%Katie Hawkinson: 1.6%The Independent: 2.2%Anecdotal0.0%This article: 0.0%Katie Hawkinson: 0.0%The Independent: 0.1%No True Scotsman0.0%This article: 7.3%Katie Hawkinson: 1.3%The Independent: 1.8%Ambiguity (Equivocation)7.3%This article: 0.0%Katie Hawkinson: 0.0%The Independent: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Katie Hawkinson: 0.1%The Independent: 0.1%Middle Ground0.0%This article: 0.0%Katie Hawkinson: 0.0%The Independent: 0.1%Personal Incredulity0.0%This article: 0.0%Katie Hawkinson: 0.6%The Independent: 0.2%Special Pleading0.0%This article: 0.0%Katie Hawkinson: 0.0%The Independent: 0.1%Genetic Fallacy0.0%This article: 4.9%Katie Hawkinson: 2.2%The Independent: 2.6%Unattributed Quote4.9%This article: 7.3%Katie Hawkinson: 1.8%The Independent: 2.1%Quote-first Misdirection7.3%This article: 0.0%Katie Hawkinson: 5.0%The Independent: 7.8%Biased Writer Voice0.0%This article: 0.0%Katie Hawkinson: 0.5%The Independent: 1.3%Indoctrination0.0%This article: 0.0%Katie Hawkinson: 1.5%The Independent: 2.0%Politically Left Leaning Bias0.0%This article: 0.0%Katie Hawkinson: 1.1%The Independent: 0.6%Politically Right Leaning Bias0.0%This article: 0.0%Katie Hawkinson: 0.3%The Independent: 0.4%Attempt to Sell a Product or S…0.0%

465 words analyzed.

Speakers

5speakers44%attributed speech261writer words
Voice mapSelect a segment to jump to its words
Writer's voice • 12 words • 0.0% coverageWriter's voice • 23 words • 0.0% coverageWriter's voice • 18 words • 0.0% coverageWall Street Journal • 26 words • 0.0% coverageWriter's voice • 35 words • 0.0% coverageWriter's voice • 13 words • 0.0% coverageWall Street Journal • 26 words • 0.0% coverageWriter's voice • 13 words • 0.0% coverageWriter's voice • 21 words • 0.0% coverageWriter's voice • 23 words • 100.0% coverageThe Independent • 11 words • 0.0% coverageWriter's voice • 24 words • 0.0% coverageWriter's voice • 11 words • 0.0% coverageNBC • 21 words • 0.0% coverageWriter's voice • 10 words • 0.0% coverageWriter's voice • 24 words • 0.0% coverageWriter's voice • 9 words • 0.0% coverageWriter's voice • 25 words • 0.0% coverageMelania Trump • 24 words • 0.0% coverageMelania Trump • 28 words • 0.0% coverageMelania Trump • 17 words • 0.0% coverageMelania Trump • 17 words • 0.0% coverageStatus • 34 words • 100.0% coverage
Selected voice

Status

100%flagged-word coverage
34 attributed words17% of attributed speech85% writer coverage
0%50.0%100.0%Quote-first Misdirection+100.0 ptsWriter: 0.0%Status: 100.0%100.0%Unattributed Quote-8.8 ptsWriter: 8.8%Status: 0.0%0.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.