The high-flying England vs. Norway World Cup bet that's got everyone talking 6%
By Lauren Edmonds11%
7/11/2026, 12:11:19 PM
BS Summary: This article contains 14 faulty reasoning types, including Availability Heuristic, Optimism Bias, and Quote-first Misdirection, with Halo Effect as the most egregious example at 8.3% saturation with 45 hits. Analysis detected 314 faulty-reasoning hits from 544 analyzed words, generating a BS Score of 21% and a BS Rank of 6% (20,760 of 21,887 articles). This article is better (less manipulative) than 94.90% of the article peer group.
England and Norway face each other in the 2026 FIFA World Cup on Saturday.
ANP/Richard Pelham/Getty Images
England and Norway are facing off in the FIFA World Cup quarterfinals on Saturday.
British Airways and Norwegian Air Shuttle bet on the match's outcome earlier this week.
The loser has to use the winner's logo on social media for a day.
The most exciting bet ahead of England and Norway's World Cup quarterfinal match isn't taking place on DraftKings.
Norwegian Air Shuttle proposed a wager against British Airways in an Instagram post after the matchup was set earlier this week.
The challenge would pit Scandinavia's second-largest airline against the United Kingdom's flag carrier.
"Hey @british_airways, do you wanna make a bet?
👀🇳🇴🏴," Norwegian Air Shuttle wrote on Instagram.
"If Norway wins, you have to switch to our logo on Instagram on Sunday (one day).
And vice versa.
Deal?"
British Airways accepted the challenge with a cheeky comment.
"Don't make bets you can't win 😉," it replied.
View this post on Instagram
A post shared by Norwegian (@flynorwegian)
The wager caught the attention of other major airlines.
"We'll be watching with our satay in one hand and signature drink in the other.
🍹" Malaysia Airlines wrote in the comments.
"You two fight over the logo," Austrian Airlines wrote.
"We'll bring the Schnitzel."
On Friday, the airlines posted a joint video featuring an official handshake and the exchange of logos.
"After all the comments, all the banter, and all the speculation, the handshake has officially been delivered at @british_airways HQ🤝 The deal is on," the post's caption said.
The two airlines continued to take playful jabs at each other in the days leading up to the match.
"Today's the day @flynorwegian, nervous yet?
👀🏴🇳🇴," British Airways wrote.
"just chilling innit xx," Norwegian Air Shuttle replied.
View this post on Instagram
A post shared by Norwegian (@flynorwegian)
Eivind Hammer Myhre, a spokesperson for Norwegian, told Business Insider that its social media team came up with the idea to challenge another airline.
"But what wager is fun without risk?
And we thought, what's the most visible thing we can bet?
Our logo," Myhre said.
"From there, we created the post, and while we were quite happy with the idea, we would never in a million years have anticipated this kind of reception."
Myhre said the social media posts have reached tens of millions of people around the world.
"I think the most important thing is that every single comment and feedback has been positive," he said.
"Throughout this, we were a bit worried about the reception at British Airways, but they have been such great sports.
This has almost gone from a wager to being a collaboration between two airlines and what seems like the entire internet."
Still, Myhre couldn't resist one more jab.
"May the best Norwegian team win!"
he said.
England and Norway will face off at Hard Rock Stadium in Miami at 5 p.m.
ET on Saturday.
The quarterfinal match will pit tournament standouts like Harry Kane and Erling Haaland against each other.
As of Saturday afternoon, platforms like DraftKings, Polymarket, and Kalshi are predicting England to win.
Read the original article on Business Insider
Speakers
5speakers46%attributed speech292writer words
Voice mapSelect a segment to jump to its words
Selected voice
70%flagged-word coverageEivind Hammer Myhre
155 attributed words62% of attributed speech42% writer coverage
Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.
Loading…
Loading…
Loading…
Loading…
Analysis
Hover over highlighted words in the article to view the associated bias or fallacy analysis.